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There are 48 distinct personality styles in this market |
| A6 , at 13.41%, is the largest single behavioral Segment in this Market |
Segment 1 - 13.41%: A6
This information is designed to appeal most strongly to people who
- are more emotive than most
- become emotional during conversations
- are more apt to make decisions when there's some emotional values involved
- are more apt to learn something when the lesson appeals to the emotions
- tend to focus on what's in front of them work-wise
- tend to live "in the day"
- base decisions on positive influences
- are good listeners
- don't rely on future rewards much if at all
- tend to ignore past successes and failures
- make a final decision based on whether or not they can see an immediate advantage to the decision
- are swayed when allowed to take part in activities
- tend to have a positive outlook on life
Closest Designations in other systems are INFP, ESFJ |
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Segment 2 - 10.59%: A14
This information is designed to appeal most strongly to people who
- strongly prefer to be taught via positive reinforcement
- are very sensitive to their immediate surroundings
- will more likely believe/accept information from people they can (literally) touch or at least see and in all cases are physically close to them
- require affirmation prior to making a decision
- look to those emotionally close to them for guidance and leadership
- tend to have strong family ties
- base decisions on positive aspects of the argument
- make decisions most easily when they can see the positive aspects in action and only after they've heard the arguments and considered them internally
- final decisions are made based on immediate outcomes
- appeals to long range goals are usually ineffective persuaders
- tend to go with their gut when their usual decision making processes fail
- learn best when they can consider alternatives rather than being told or shown "the best" way
- in the end are convinced they've made their decision for themselves without the influence of others
- are not pleasure-seekers per se and are strongly influenced by being pleasured rather than the promise of pleasure
Closest Designations in other systems are ISTJ, INFJ, ESFJ |
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Segment 3 - 6.33%: V14
This information is designed to appeal most strongly to people who
- are motivated by what they see
- the possibility of positive results, goals or pleasures which are immediately or soon-to-be accessible are "convincers"
- presentations based on emotional appeals must be positive in nature in order to be acted upon
- emotionally charged information must be positive in nature in order to be accepted
- respond favorably and will direct attention to any activity or event which promises immediate rewards or gains
- are success oriented
- can easily accomplish tasks provided there is continuous positive reinforcement during each step
- need to keep visually focused on the separate steps involved in a task in order to complete the task
- welcome "pats on the back" and group recognition
- make decisions based on what feels "right", "correct" or "best".
- take longer to learn and make decisions than others given the same information or options
- can quickly accomplish tasks which are based on the possibility of being successful or being rewarded in their immediate environment.
- are easily convinced by arguments which indicate that the journey is taking place now and they are in the middle of it
- thrive in environments in which they must focus and keep their eye on immediate rewards
Closest Designations in other systems are ISFJ, ISFP, INFP, ESFJ, ENTJ |
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Segment 4 - 6.06%: A4
This information is designed to appeal to people who
- tend to react emotionally to what they hear
- tend to live in the past and have a positive outlook on their life
- tend to base decisions on positive things that they've heard or felt
- pay attention to positively framed explanations or experiences
- tend to base decisions on successes and accomplishments they've experienced rather than failures and errors
- are convinced to act or believe something when those actions or beliefs are framed in terms of "Remember when this worked/happened"
- will ignore past failures unless they are told that "this time we'll succeed"
- will pay attention to past failures only if it is demonstrated that "lessons learned will avoid failure this time"
- will disagree or possibly leave if it is stated that failure is a possibility.
No designations in other systems |
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| Segment 5 - 4.70%: V12 - · These people are goal oriented though they tend to be poor self-motivators
· They tend to make decisions based on "what feels right"
· They have a positive outlook on life
· They are strongly influenced by what they see
Closest Designations in other systems are ISFP |
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| Segment 6 - 4.45%: K14 - · These people learn most rapidly when allowed to experience it directly
· They are rarely swayed by oral arguments
· They base decisions on immediate experience
· They are goal orientated and driven
Closest Designations in other systems are ESTP, ESFJ |
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| Segment 7 - 4.11%: A3 - These people tend to base decisions on negative things that they've heard or felt
They tend to ignore positively framed explanations or experiences
They tend to base decisions on problems or difficulties they've experienced rather than successes
Attempts at convincing these people to do or act or believe something need to be framed in terms of "Remember when this didn't work/didn't happen"
Closest Designations in other systems are ESFP, ISTP |
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Segment 8 - 3.87%: A12 - These people base their decisions on whether or not their recent past contained any positive aspects These people base decisions on achieving rewards or pleasure These people will ignore advice and/or counsel which directs their attention to present or future failures These people learn most rapidly when the lesson has a reward (real or imagined)Closest Designations in other systems are ESFP |
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| Segment 9 - 3.75%: V11 - These people are moved by what they see
They are convinced by arguments demonstrating all of the problems which lie ahead
They translate whatever they see into an emotional appeal
They are on the look-out for problems and trouble around them
Closest Designations in other systems are ESTJ |
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| Segment 10 - 3.20%: A5 - · These people are strongly emotive and can become emotional during conversations
· They are more apt to make decisions when they're based on absolutes (right/wrong, good/bad)
· They tend to have a negative outlook on life and dwell on past failures
· They are very hands on
Closest Designations in other systems are ISFP, ENFJ, ENTJ |
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| Segment 11 - 3.13%: V4 - These people prefer to have information presented to them in pictures, charts or graphs which show past successes
They tend to talk things over with themselves
They base decisions based on what has happened to them personally
They are more interested in what will go well rather than what might go poorly
Closest Designations in other systems are ENTJ |
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| Segment 12 - 2.86%: V3 - · These people base their decisions on what they see
· They focus on past failures
· They favor explanations of how to get out of present of future trouble
· They are more often influenced by the examples of others rather than their own experience
Closest Designations in other systems are INFJ, ESTJ, ESFJ |
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Segment 13 - 2.85%: V6 - · They need information in pictures, charts and graphs · These people tend to keep their own counsel although they will listen to others · They are swayed by statements and/or arguments of what is going right, right now · They base decisions on what might happen right now rather than what might happen later onClosest Designations in other systems are INFJ, ENTP |
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Segment 14 - 2.80%: A2 - These people make emotional decisions They have a positive outlook on life and the future They often seek the counsel of others and are uncomfortable with negative arguments These people are strongly influenced by clearly defined future goalsClosest Designations in other systems are ISTP, INTJ, ENFP, ENFJ |
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Segment 15 - 2.51%: A11 - These people base their decisions on avoiding pain or discomfort They are not influenced by references to past, present or future successes They tend to be loners who willingly avoid social situations They learn most rapidly if the lesson has a threat (real or imagined) of pain or discomfortClosest Designations in other systems are INTP |
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Segment 16 - 2.44%: A10 - These people tend to consider the plus side of things, are optimistic They are swayed by the positive attributes of an argument or explanation They largely ignore emotional appeals They don't base their decisions on past experiencesClosest Designations in other systems are ISTP, INTJ, ESFP, ENFP |
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| Segment 17 - 2.42%: V10 - · These people tend to talk (either with themselves or others) over a decision both during and after it is made
· These people have a strong positive view of the world and tend to only accept and act upon information if it is positive or upbeat
· These people are influenced by the promise of future reward and are persuaded by what they see
· These people are highly goal oriented, are process oriented and will ignore any training or educational material based "on how things went wrong
Closest Designations in other systems are INTJ, ESTJ, ESFP, ESFJ |
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Segment 18 - 2.40%: A13 - These people strongly prefer to be taught via negative reinforcement They make the final decisions based on the immediate outcomes, they aren't persuaded by appeals to long range goals They look to those emotionally close to them for guidance and leadership They base their decisions on the negative aspect of argumentsClosest Designations in other systems are ISTJ, ISFJ, INFJ |
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| Segment 19 - 1.98%: A8 - like to get the input of others when making decisions
are end goal oriented.
have difficulty breaking tasks into sub units
can be easily overwhelmed during the planning phase of a project
have a positive outlook on life
tend to ignore any arguments which are based on "won't"'s, "can't"'s, "shouldn't"'s, etc.
tend to learn by listening rather than seeing or doing
Closest Designations in other systems are INFP |
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| Segment 20 - 1.60%: V13 - · These people are moved by what they see
· They readily act upon information which directs their attention to present problems and challenges
· They largely ignore appeals to past or future events when forming opinions
· They are happiest when they have something to do
Closest Designations in other systems are ISFJ, ENTJ |
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Segment 21 - 1.38%: A16 - These people have a positive outlook on life They tend to ignore arguments involving negative or painful information They tend to have difficulties with time-based projects They need to see the up-side to the decision in order to make it realClosest Designations in other systems are ESFP |
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| Segment 22 - 1.37%: V16 - · These people need to have information presented to them in pictures, charts or graphs
· They finalize their decisions by using internal dialog
· They need information framed in a positive manner before they can accept it
· They have no sense of time or process
Closest Designations in other systems are ISTJ, ISFP |
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| Segment 23 - 1.22%: K10 - These people learn by doing and tend to be risk-takers
They tend to have a positive outlook on life
They can be convinced by demonstrations of positive outcomes
They take action when they believe there'll be a reward for their endeavors
Closest Designations in other systems are ISTP,ISFP, ESTP, ENFP, ENTJ |
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| Segment 24 - 1.19%: K6 - · These people live in the moment
· They make decisions based on an intuitive sense of what is "good" or "right" or "correct"
· They learn lessons based on positive emotional experiences
· They are very physical about and when describing their experience
Closest Designations in other systems are ISFP, ESTP |
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| Segment 25 - 1.16%: V2 - · These people are motivated by pictures or images rather than words
· They make a final decision based on future outcomes or returns
· They will only act when deeply convince that something will benefit themselves or those around them
· They tend to want to discuss things with themselves or others to conform decisions
Closest Designations in other systems are INTJ, ENFP, ENFJ |
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| Segment 26 - 1.04%: K13 - · These people prefer to experience things first-hand
· They base decisions on immediate experience and tend to be negative in nature
· They tend to ignore positive-based information as either unreal or unsubstantiated
· They are attracted to and will focus on demonstrations of problems or difficulties
Closest Designations in other systems are ENFJ |
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| Segment 27 - 0.89%: K12 - · These people prefer to experience things first-hand
· They will accept statements which appeal to their emotions first
· They make final decisions based on positive impressions in the "recent" past
· They tend to make decisions once they've seen and heard all sides, even though the most influential arguments will be emotionally based
Closest Designations in other systems are ESTJ |
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| Segment 28 - 0.76%: V5 - · These people pay close attention to what they see and are attracted to graphs and charts
· They tend to be impatient
· They base decisions on what may happen right now rather than what might happen later on
· They like to think things through before making a decision
Closest Designations in other systems are ISFJ, INFJ |
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| Segment 29 - 0.62%: K11 - · These people make final decisions based on negative outcomes in the recent past
· They are convinced by arguments which invoke a memory of a past failure or unpleasurable experience
· They make decisions based on first hand experiences
· They prefer to get involved and be hands-on, especially in group situations, although they will rarely take on a leadership role
Closest Designations in other systems are ISTP, INFP, INTJ |
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| Segment 30 - 0.59%: K16 - · These people prefer to experience things firsthand
· They tend to ignore negative-based information as either unreal or unsubstantiated
· They are swayed by arguments or plans which reference general or on-going events (events that have stayed fairly stable over time)
· They base decisions on immediate experience and tend to be positive in nature
Closest Designations in other systems are ISFP, INFP, ENTP |
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Segment 31 - 0.55%: A1 - These people tend to be socially oriented and have a poor self image They tend to be emotional during conversations and are prone to outbursts They are worried about the future and have a negative outlook on life They make decisions based on avoiding future problemsClosest Designations in other systems are INFP |
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| Segment 32 - 0.49%: V9 - · These people are moved by what they see
· They are drawn to the negative of things
· These people tend to be process oriented
· They tend to be confused by "what if this happens?" type of questions
Closest Designations in other systems are ENTJ |
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| Segment 33 - 0.48%: A9 - · These people focus on the negative, they make decisions based on what might go wrong
· They are motivated to take action when things are phrased in the negative
· They often need to confirm their beliefs with visual information
· They're motivated by avoiding trouble and are strongly influenced by the possibilities of difficulties down the road
Closest Designations in other systems are ISTJ, INFP, INTP, ENTP |
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| Segment 34 - 0.46%: V8 - · These people need to have information introduced to them visually.
· They like to talk things over with an authority figure (real or imagined) who needs to point out the positive aspects of a decision in order to be taken seriously.
· They make final decisions based on goals and achieving outcomes.
· They tend to over or under commit and reframe their experience as a "learning opportunity" when they realize they've over committed themselves. When they've discovered that a task or project that they've under committed to is complete they tend to think of the time remaining as "found time".
Closest Designations in other systems are INFJ, ENTP |
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| Segment 35 - 0.41%: K2 - · These people believe that tomorrow will be a better day
· They are happier making plans than executing them
· They will act upon decisions with a positively framed argument about future events
· They prefer to be directed towards things rather than be involved in things
Closest Designations in other systems are ISTJ, INTJ, ENFP, ENTP |
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| Segment 36 - 0.27%: K9 - · These people prefer to experience something firsthand before making any decisions about it
· They are hesitant to attempt anything new
· They are convinced by arguments which end with a warning about what might happen
· They make decisions which favor avoidance of future problems rather than acceptance of future rewards
Closest Designations in other systems are ISFP, ESFJ |
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| Segment 37 - 0.25%: V1 - These people are motivated by pictures or images rather than words
They tend to make decisions at a gut level
They like to talk things over with other people
They tend to act to avoid a possibility rather than strive for an outcome
Appeals to past events are meaningless to them and appeals to present actions/activities will have little impact on them No designations in other systems |
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| Segment 38 - 0.25%: K5 - · These people have a basic negative attitude towards life
· They base decisions on an intuitive sense of what is "wrong" or "bad" or "incorrect"
· They make decisions which they hope will get them away from dissatisfying situations rather than ones which will get them closer to positive situations
· They can be influenced by images of problem situations which will directly affect them
Closest Designations in other systems are ISFJ, ISFP |
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| Segment 39 - 0.22%: K4 - · These people are focused on feeling good in the "here and now"· They are motivated by immediate gratification more than future reward· They have difficulty planning for the future and conceptualizing things· They tend to "talk themselves into things" rather than talking themselves out of things No designations in other systems |
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| Segment 40 - 0.22%: K8 - No designations in other systems |
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| Segment 41 - 0.17%: K3 - · These people compare everything to the good old days regardless of how good those days were
· They are driven more by avoiding failure than by seeking success
· They have difficulty planning for the future and conceptualizing things
· They are motivated by past failures
Closest Designations in other systems are ESFJ |
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| Segment 42 - 0.14%: A7 - This decision/learning style is indicative of someone highly emotive, and whose emotions are based on conversations and the content therein.
Individuals in this group will demonstrate calmness or no emotional aspect at all when witnessing heated arguments.
Arguments in general will cause people in this group to focus on the principals involved.
Individuals in this group will themselves prefer not to engage in arguments, instead preferring to be the validators of one side or the other of the argument itself.
Individuals in this group tend to believe things aren't going well in general. No designations in other systems |
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| Segment 43 - 0.12%: V15 - · These people make decisions based on what they see, picture and charts are strong influencers
· They have a poor sense of time or involvement
· They are more apt to believe and accept negative statements
· They tend to become confused when time-factors are demonstrated as important to a decision
Closest Designations in other systems are ISFJ |
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| Segment 44 - 0.12%: K1 - These people have a negative outlook on life and have little or no hope for the future
They make decisions based on avoiding risk
They confirm they're opinion via seeing what has happened or is happening to others
They tend to micro-manage
Closest Designations in other systems are ISTP |
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Segment 45 - 0.09%: A15 - These people are very attentive to sound and/or noise They have no concept of time They are motivated most strongly when avoiding trouble They can be influenced to make decisions by guiding them towards non-time framed eventsClosest Designations in other systems are ESTP |
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| Segment 46 - 0.04%: K15 - · These people prefer to experience things firsthand
· Their long-lasting decisions and learning's will be made based on an overall sense of what to avoid
· They base decisions on immediate experience and tend to be negative in nature
· They tend to ignore positive-based information as either unreal or unsubstantiated
Closest Designations in other systems are ENFP, ENFJ, ENTP |
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| Segment 47 - 0.04%: V7 - · These people need to have information introduced to them visually.
· They like to talk things over with a knowledgeable person who needs to point out the negative aspects of a decision in order to be taken seriously.
· They have a poor sense of time management and involvement.
· They tend to over or under commit and become frustrated with themselves when they realize that they've over committed themselves.
Closest Designations in other systems are ISTJ, INFJ, ENTP |
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| Segment 48 - 0.02%: K7 - · These people form decisions based on what isn't working for them rather than what is working or what could be working
· They pay little attention to arguments or plans which reference or rely on specific, time-based events
· They largely ignore images, charts and graphs
· They are led by negatively based information without their being aware they're being led
Closest Designations in other systems are ISFJ,INFJ, ESTP, ENTP |
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